On: Privacy-Preserving Ad Click Attribution for the We...

[olliej]

The problem is that currently if a browser does break every tracking mechanism they may be interpreted as running an adblocker, alternatively site operators may just block that browser entirely.

So if a browser does want to protect its users it is necessary to provide a fallback to allow site operators to make revenue from ads.

Hence this proposal: provide a system that allows the necessary steps for ads to work, without violating user privacy. Then browsers can start more aggressively blocking trackers.

[tg180 → olliej]

> Then browsers can start more aggressively blocking trackers.

Will browsers be able to? Are vendors encouraged to do so?

[olliej → tg180]

Safari already does actively work to block trackers.