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I believe they've stated these are not ads, but are strictly for navigation.



That makes it an unpaid ad.


Cynically, yes, but this is how humans follow directions anyway. Are your friends giving you an unpaid ad when they say "head down main st, past the Burger King"?


Plausable deniability is the name of the game. If an unusually well informed group has trouble telling, are they free to do either?


That's how you navigate if you had absolutely nothing to follow but word of mouth and need to remember every step, vs. a highlighted line on a map you just chug along without having to think more than a turn ahead, which you are reminded of anyway.




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