Going down the social media expert path with a web development background can be very lucrative. 95% of the work done can be automated and the competition is primarily marketing guys who can't code shit. I've been literally shocked when I realized what most shops charge to handle social media accounts for their clients considering the amount of work done, which basically is a few minutes per day.
> 95% of the work done can be automated and the competition is primarily marketing guys who can't code shit.
What exactly would you try to automate? (Having done some coding) I see very little room for automation. Social media marketing is all about strategy and content. Or is it not?
Social media management isn't only about posting content. It's also about analyzing competition. You can build tools that process posts from competitive pages and start making correlations to draw conclusions. A lot of social media analytics shops do that.
Some things you can do in bulk (economies of scale), outsource, schedule, or otherwise automate.
You can create pipelines that save labor - like clients for platforms that make answering common questions / interacting with users way more comfortable and suited to your targeted workflow than the default clients.
On the creativity front, you can also generate random, semi-plausible stuff to inspire you when you're in a rut.
It's not quite about making everything automated, but about leveraging code, systems thinking, and collaborators in such a way that your performance is incredible. It's really feasible.
