You're off base then. Maybe too smart, definitely not our target market.
Do a Google search for X accident lawyer, where X is literally anything, and you'll see what I'm talking about.
The most expensive targeted ads prey on the desperate. Personal injury, bankruptcy, addiction, jail, death and next of kin, cancer, you name it. Think if the worst possible things that could happen to somebody. Those are the most lucrative ad keywords
Do a Google search for X accident lawyer, where X is literally anything, and you'll see what I'm talking about.
The most expensive targeted ads prey on the desperate. Personal injury, bankruptcy, addiction, jail, death and next of kin, cancer, you name it. Think if the worst possible things that could happen to somebody. Those are the most lucrative ad keywords