No, we have those functions, too :). It really comes down to how people are measured for their work, and how it's directed. Nobody told Emma or Sara to do the things they did. Nor is anyone going to go see "how much pipeline got generated".
DevRel is measured on how many people they reach, but even that only vaguely. Marketing events, by contrast, are more often measured by pipeline. And you can be certain that onboarding (Professional Services) and Sales/Solution engineers are measured on revenue and time to revenue.
