On: Facebook sues analytics firm Rankwave over data misuse

[DoreenMichele]

But you probably have heard similar words, such as nootropics. That word gets pronounced "new-o-tropics."

Classic Greek "long o" is literally a long o. The sound is drawn out at length.

So it seems likely to me this is pronounced similar to nootropics.

[inflatableDodo → DoreenMichele]

My personal guess, but not an informed one, was to just rhyme it with 'moo'.