Just over 3% of total are paying (160,000 / 5,000,000) 7.5% of total users are active users (that's in the article)
Still, they've built a $10,000,000 business (in regards to turnover, not profit or valuation of course) and that's darn impressive as well.
"approximately 20% of active users (7.5% of total users) are paying users by month 29"
Is it "20% of active = 7.5% of total", or is it "active = 7.5% of total" ?
It seems a little ambiguous. But to be honest, I think a more reasonable number is 7.5% indeed!!
Just over 3% of total are paying (160,000 / 5,000,000) 7.5% of total users are active users (that's in the article)
Still, they've built a $10,000,000 business (in regards to turnover, not profit or valuation of course) and that's darn impressive as well.