It doesn't seem competitive compared to Chinese phones (xiaomi, huawei, oneplus), is it? For instance a Xiaomi MI9 SE seems better value (dual sim, metal body, smaller with a bigger/better screen...).
Interesting, that is news to me, has it always been like that for Samsung? I was always under the impression most Smartphone or Electronics devices has a 1:! US:UK/EU pricing due to VAT.
So the S10e is only £669.00 in the UK inc. VAT? Are there any further discount from main-street retailers?