If you advertise you're a fiduciary, you still have a fiduciary duty to customers. Most "retirement planners" or "advisors" (e.g., Edward Jones' franchises) do not advertise a fiduciary duty.
As a consumer, you may have to pay more up front to find a fiduciary-duty adviser, but that is money well spent and quickly pays for itself.
As a consumer, you may have to pay more up front to find a fiduciary-duty adviser, but that is money well spent and quickly pays for itself.