I understand the confusion but this is not the case at all. B&H is the seller and each individual customer is the buyer. -- Henry Posner / B&H Photo-Video
Thank you for the clarification Henry. Indeed I was speculating on the nature of the service based on the wording of the service description in the trademark application and now that the new details have been released, we have a much better understanding about payboo. Very interesting concept indeed although I believe the trademark service description is a little misleading.