I think Google's doing themselves a disservice by trying to make the Chrome Web Store sound too much like the App Store. It sets up the wrong expectation.
There's already a user backlash visible in reviews. A lot of people are disappointed that a Gmail app is just a link to the Gmail website, for example.
Here's a quick vocabulary of Google's terms and what they actually mean:
That's also my initial mindset as a developer, but I wonder how casual users will perceive this? Every time you open a new tab, the apps are there. It almost feels like an inventory in a game, like you "have" the app in some sense.
If nothing else, for a developer it must be hugely beneficial to get your website link to the new tab page.
There's already a user backlash visible in reviews. A lot of people are disappointed that a Gmail app is just a link to the Gmail website, for example.
Here's a quick vocabulary of Google's terms and what they actually mean:
app – website
store – directory
install an app – add a bookmark
paid app – paywall managed by Google
in-app purchase – paywall managed by third party