Any business (individual persons too!) has at least some conflicting goals and trade-offs to make. E.g., profit now, or profit later? The one in this thread is exactly that sort of trade-off: monetize consumer data vs. optimize for reputation.
It's not like reputation has no value. Reputation is an intangible. You'll be able to put a fairly accurate dollar value on reputation after ruining it, but you should be able to estimate it before trying to ruin it.
Problem is, intangibles have an out-of-sight, out-of-mind effect going on: because you don't see them when putting a dollar value on tangible things, you tend to ignore the intangibles.
Companies often find this out the hard way and end up taking tremendous PR damage. Remember United's PR damage when they had to have cops drag a passenger off the plane because they wanted to "bump" him? Yeah. That sort of thing. Or perhaps the 737-MAX saga. Or any number of such events.
It's not like reputation has no value. Reputation is an intangible. You'll be able to put a fairly accurate dollar value on reputation after ruining it, but you should be able to estimate it before trying to ruin it.
Problem is, intangibles have an out-of-sight, out-of-mind effect going on: because you don't see them when putting a dollar value on tangible things, you tend to ignore the intangibles.
Companies often find this out the hard way and end up taking tremendous PR damage. Remember United's PR damage when they had to have cops drag a passenger off the plane because they wanted to "bump" him? Yeah. That sort of thing. Or perhaps the 737-MAX saga. Or any number of such events.