Of course it is. Saving a lot of money on a car means you can spend a lot of money on other things you enjoy. So why would you pay a lot of money to drive a Tesla instead of a Hyundai? Because the Tesla looks better? Drives better? Has better safety features? Is more reliable? Has a higher status value?
I'm not saying that there aren't good reasons to buy a Tesla instead of Hyundai and had they cost the same then sure I'd buy a Tesla as well. But if I was in the market for a new electric car then "Why buy a Tesla when you can buy a Hyundai Kona for a lot less?" would definitely be a serious question I would be asking myself and I'm not sure I would come up with a good answer (or at least not a better answer than Tesla's are cool).
>I'm not saying that there aren't good reasons to buy a Tesla instead of Hyundai and had they cost the same then sure I'd buy a Tesla as well.
The MSRP on the base-model Kona is $36,950, which is a bit less than the $39,500 Tesla SR+, but not dramatically. The next level of trim above the base model Kona is $41,500, and doesn't seem to add any significant features (LED headlamps, etc., which Tesla already has.) The highest level of Kona trim is $44,900, which is only $5k less than the Tesla Long Range model! My suspicion is that, given the low production numbers, Hyundai is going to focus primarily on selling the more expensive models. In practice this means (with a few lucky exceptions) you're looking at Tesla prices to get a Hyundai.
Of course it is. Saving a lot of money on a car means you can spend a lot of money on other things you enjoy. So why would you pay a lot of money to drive a Tesla instead of a Hyundai? Because the Tesla looks better? Drives better? Has better safety features? Is more reliable? Has a higher status value?
I'm not saying that there aren't good reasons to buy a Tesla instead of Hyundai and had they cost the same then sure I'd buy a Tesla as well. But if I was in the market for a new electric car then "Why buy a Tesla when you can buy a Hyundai Kona for a lot less?" would definitely be a serious question I would be asking myself and I'm not sure I would come up with a good answer (or at least not a better answer than Tesla's are cool).