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The thing that gets me is I have a bunch of hobbies that I enjoy but don't really have time to dive super deep into. They aren't anything weird and there are many companies servicing their markets. I'm sure I have very little awareness of a bunch of things I'd like to buy for these.

If I was being shown ads for products around my hobbies I would:

1. Definitely discover companies and products I wasn't aware of.

2. Buy stuff I probably didn't need but would be tempted into owning.




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