Their salaries, too, put [competitors] in the same state with a merchant who attempts to trade without a bounty in competition with those who trade with a considerable one. If he sells his goods at nearly the same price, he cannot have the same profit, and at least, if not bankruptcy and ruin, will infallibly be his lot. If he attempts to sell them much dearer, he is likely to have so few customers that his circumstances will not be much mended.
-- Adam Smith, Wealth of Nations, Book V, Chapter 1.
For all the ethically ambiguous things they do, I still remember fondly their creative ways of using AdTech.