The goal of my side project is to use human science to put people back at the center of business decision-making. I work specifically with the founders of business and not their sales or marketing personal.
Studying consumers on their own isn’t enough to be successful. I look at all the data I can regarding technology, marginal practices, client and industry data, and speak to many experts with knowledge on the topic. I analyze the assumptions underlying what I observe happening and identify the gaps (e.g. between the client’s assumptions about their customers and what I observe in the real world, or between the industry’s assumptions about the future and consumers’ marginal practices).
Analyzing these gaps helps me see white spaces that have impact in the market, which allows me to advise my clients on where the market is likely to be years out and ensure that my recommendations are actionable. Since these are new perspectives they often make it actionable. Execution is something they handle and all of my clients have seen a change. Most are repeat customers.
Studying consumers on their own isn’t enough to be successful. I look at all the data I can regarding technology, marginal practices, client and industry data, and speak to many experts with knowledge on the topic. I analyze the assumptions underlying what I observe happening and identify the gaps (e.g. between the client’s assumptions about their customers and what I observe in the real world, or between the industry’s assumptions about the future and consumers’ marginal practices).
Analyzing these gaps helps me see white spaces that have impact in the market, which allows me to advise my clients on where the market is likely to be years out and ensure that my recommendations are actionable. Since these are new perspectives they often make it actionable. Execution is something they handle and all of my clients have seen a change. Most are repeat customers.