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Well, everyone that takes a VC subsidized ride on Uber is also having a negative impact on their business. If the business makes rules that are unsustainable for their business, it’s their fault. They could very easily set limits to curb abuse.



Uber are obviously trying to get people to use their service. If using their service is bad for them, that's their fault because they were deliberately trying to encourage a behaviour that was detrimental to their business.

That is different from finding a way through the rules which is clearly unintended.


You don't think offering cash back is a way to get people to use their service?


Of course it is. Do you really think that they wanted to pay eighteen thousand dollars for someone to rapidly transfer money back and forth?


Hopefully they had the financial wherewithal to model outliers in their profit model.




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