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This is actually the opposite: users are deceived because they think they connect to publisher's site but in fact they are still inside Google's walled garden. Their data are collected according to Google's privacy policy but it is difficult to spot looking at the address bar.

Also, Google controlling AMP means that Google decides what analytic systems and ad networks are allowed on the AMP page. With Google having its own ads and analytics business, doesn't this tempt them to make life little easier for its own products and little more difficult for competitors'?




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