On: AMP pages displaying your own domain

[Ajedi32]

This is the exact opposite of "keeping users at its domain". That was the situation _before_ they implemented this standard. Now users will get sent to the publisher's domain instead (via a prefetched page load).

[proaralyst → Ajedi32]

But it's served from Google, so they still control all the analytics

[Ajedi32 → proaralyst]

No they don't. The page contents are controlled by the publisher and cryptographically signed so Google can't alter it. Another improvement over the previous situation.

[josteink → Ajedi32]

Since it’s not fetched from the publisher they will have to use Google analytics or have nothing.

Guess what they’re going to choose.

[Ajedi32 → josteink]

Google Analytics isn't the only analytics solution out there. Publishers can use literally _any_ method of gathering analytics that's not server logs.