Also, you did not mention what your end goal is. Are you aiming for a windfall that will allow you not to work again or would you be happy to long term running your business on your own terms?
Also what is holding you back right now? (Customer pipeline, custom development needs...)
It sounds so cheesy, probably because it is, but I want to make nice software that people enjoy and I have a vision that I feel is the right direction (after plenty of valuable feedback from others) and I guess I just want to make sure I am not shooting ourselves in the foot one way or the other. If I made a metric ton of chedda in the process, I wouldn't sneeze at it. That said, doing right by our customers and being a decent person who respects privacy and critical feedback takes precedence [I hope; people change].
Also what is holding you back right now? (Customer pipeline, custom development needs...)