Check this comment in the thread https://news.ycombinator.com/item?id=19627515 . If your solution allows for embedded devices and other use cases that the solution from Google prohibits (which is a lot of scenarios, actually), then your offering has a chance. Considering that it isn't a matter of choice at this point, with many companies legally not being able to use their offering, you will be doing quite fine.
Add on top of that better customer support, like other replies suggested, and your product won't be dying due to competition from Google any time soon.
Add on top of that better customer support, like other replies suggested, and your product won't be dying due to competition from Google any time soon.