I've seen player bases (or at least parts of them) beg for these systems to be introduced. Battlefield being the most recent example I can think of. They built Battlefield 1 which didn't really have any "feeder pellet" mechanisms then at some point they asked what the community wanted in the game and the response came back "We need daily challenges/rewards to keep us playing." It wasn't enough to just play the game, some particularly large subset of the game needed something to be constantly working towards to keep them playing, they needed a short term goal/reward.
So they introduced timed challenges (get so many headshots in one life, get a skin as reward) into BF1 as an update and then expanded that in BFV.
So they introduced timed challenges (get so many headshots in one life, get a skin as reward) into BF1 as an update and then expanded that in BFV.