On: Ask HN: Which great products didn't succeed?

[colechristensen]

Switch light bulbs.

Beautiful design, great natural light color, engineered to dissipate heat very well (and thus last a long time), they got on the cover of Wired.

However they overdid the packaging and had a hard times convincing people to buy $60 light bulbs and only sold in strange stores.

[chrisco255 → colechristensen]

Do you mean these: https://www.homedepot.com/b/Lighting-Light-Bulbs-LED-Bulbs/S... ?

[colechristensen → chrisco255]

Yes, those are the ones. (out of stock everywhere, company shut down, in case it isn't noticed)