I'm confused by this, how do you avoid commercials. From watching the off NFL game there's even like pre-commercial commercials. "Brought to you by <some american car company> and <drink> the official drink of <whatever> and McDonalds - I'm loving it".
According to demographics, the market share of people watching broadcast television vs people watching "alternative media" (read streaming) was less than 50% as of the end of last year, I believe, according to some studies (though they were surveys, so it's hard to say exactly how accurate they are, but the pendulum is definitely swinging)
EDIT:
In an American survey, but this did include YouTube as a form of streaming media
Well, I'm using Tivo just to refer to any timeshifting device, there are plenty. I thought the others were available in some form in EU, but I could be wrong.
Some of the actual content is much better, but the experience of watching television in the US is drastically worse.