Actually removing even the tiniest barrier makes people want to try a feature that everyone thought was useless. Example: WhatsApp voice messages.
They work so well because the barrier is extremely low: it's literally a single interaction, keep the "button" pressed and the message is sent automatically upon releasing it.
And yet nobody was using voice messages when you had to:
- Tap "attach"
- Tap "audio"
- Tap "record"
- Tap "confirm"
Or, worse, use a separate app and "share" to WhatsApp.
UX is important. I assume this service is based on a similar principle.
They work so well because the barrier is extremely low: it's literally a single interaction, keep the "button" pressed and the message is sent automatically upon releasing it.
And yet nobody was using voice messages when you had to: - Tap "attach" - Tap "audio" - Tap "record" - Tap "confirm" Or, worse, use a separate app and "share" to WhatsApp.
UX is important. I assume this service is based on a similar principle.