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I really like where the writer is going with this, and I have had similar thoughts on the matter. I believe that a good user experience streamlines the flow of attention and tries to reduce "attention turbulence" for a given task. And I'm referring to more than just smartphone apps and web pages, though they make for great examples.

I wish more people realized the value of human attention. I would even go as far as to say that the reason that the tech industry is so profitable is because of it's ability to provide shortcuts for the attention required to complete a given task.




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