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One factor is expansion into multiple devices. Right now that's Apple watch, AirPods, and iPhone. Maybe a few more future ones like beats isolating headphones (existing product that doesn't charge wirelessly), a keychain dingus, augmented reality glasses, chest strap sleep monitor, or a bike computer.

Apple would very much like to sell you more hardware every year. They are very well equipped to innovate here.

Pile all your gadgets on this mat is much easier than plug 3 things in every night. In the non tech world, people don't baby their gadgets. I know of a few non tech friends who just leave the apple watch at home if they forget to charge it (instead of hauling the charger to work). Do that enough and you start to wonder why you bought the Apple Watch and then you wonder if you should really buy the next one.

There are also lots of form factors where the space saving is key to product success. Apple Watch is the current one. But in the future... AR glasses look dorky if there's anything bigger than about 5mm cubed on them. A sleep monitoring headband or chest strap would be much better being very low profile. (You might put your apple watch on the nightstand and put on the chest strap every night.)




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