I think they are trying to with the Marcus brand. Once Goldman became a bank holding company, it made it hard for them to operate a large prop trading unit and other more alternative areas. I think Goldman felt that since it had to operate more like a bank with a bank charter, why not become a bank? It would be interesting to see the financials behind the Apple & Goldman deal as Goldman probably needs Apple more than Apple needs Goldman given the CAC on banking is very high.
