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What about this then? https://trends.google.com/trends/explore?date=all&geo=US&q=p...

It maps closely to Instagram's steady rise, and Snapchat's slow demise.




People search for Instagram profiles and content that get's reported as news i.e. "did you see X on Y's Instagram". Same for Snapchat, which requires searching for username discovery. Pinterest doesn't have either of those traffic catalysts.


It's at least as useful to search Pinterest for specific terms. E.g. "wedding Pinterest" or "kitchen Pinterest". And if you look at "TERM Pinterest" trends you see same decline as well: https://trends.google.com/trends/explore?date=all&geo=US&q=w...




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