A lot of them will be technically not in breach, claiming anonymisation etc gets them out of it. This is the line I have always had from Gov.uk, for instance.
But it's pretty crappy that they haven't tried to follow the spirit of the law. And it's pretty crappy that all my interactions with the government, as a UK citizen, are reported back to the Google mothership.
Thankfully we as savvy users are able to strip away information we don’t want sent to companies, via browser extensions and what have you. I’m concerned about the less savvy users who, frankly, never have even thought about this being an issue.
But it's pretty crappy that they haven't tried to follow the spirit of the law. And it's pretty crappy that all my interactions with the government, as a UK citizen, are reported back to the Google mothership.