"This is a good example of why it is import to have a logo that is versatile."
I wonder if the author was considering using the phrase "of import" [1] and decided to be less clever.
1: https://dictionary.cambridge.org/dictionary/english/import third definition, import noun (IMPORTANCE)
I've only just noticed it, I can't imagine it's not intentional though. Mind you I don't spend long looking at logos unless I'm working on them.
Is that yellow? It looks more orange to me.