If Macy's sells a third party product (say, a piece of cookware) and sees it doing well, then makes and sells a copy of it they don't seem to have taken more risk than Amazon.
It also feels pretty similar to what fashion designers have accused department stores of doing for decades: letting them take the risk, then "following fast" (or stealing designs, depending on your perspective) when something turns out to be popular.
If Macy's sells a third party product (say, a piece of cookware) and sees it doing well, then makes and sells a copy of it they don't seem to have taken more risk than Amazon.
It also feels pretty similar to what fashion designers have accused department stores of doing for decades: letting them take the risk, then "following fast" (or stealing designs, depending on your perspective) when something turns out to be popular.