That's a really interesting point.
A lot of people seem to see FB & Goog as adtech or something, when in fact they simply sell one of the main requirements for advertising - ad space.
Whether the ad is well targeted or not, the host still makes a profit (both monetarily and in terms of their own tracking data)
That's solid economics. If a war breaks out, be the one that sells guns. I seem to recall a quote along these lines but it escapes me...
Whether the ad is well targeted or not, the host still makes a profit (both monetarily and in terms of their own tracking data)
That's solid economics. If a war breaks out, be the one that sells guns. I seem to recall a quote along these lines but it escapes me...