> Carriers sell information about you to data aggregators, which normally require the user to consent before selling it on further. But some third parties opted to sell information, like people's whereabouts, on to bodies such as bail bond companies, bounty hunters and landlords. In its original report, Motherboard paid an bounty hunter $300 to get the location of a phone to within a few hundred meters.
They totally failed to monetize it for advertising purposes. Taking cases like $300 per single person location, paid by bounty hunter, is arguing in a bad faith, and has nothing to do with ad-tech.
It will be interesting to see how the mobile operators now try to monitize their 1985 - 2007 location data collected b4 GOOG/FB were in the game, will they just sell it to Google?
https://www.engadget.com/2019/02/07/carriers-were-selling-yo...
> Carriers sell information about you to data aggregators, which normally require the user to consent before selling it on further. But some third parties opted to sell information, like people's whereabouts, on to bodies such as bail bond companies, bounty hunters and landlords. In its original report, Motherboard paid an bounty hunter $300 to get the location of a phone to within a few hundred meters.