It's more like "trying to kickstart the network effect".
It's kind of like how dating services buy and sell portfolios of user accounts so that they can pre-seed their services with apparent potential matches, thus attracting real users who will (hopefully) become the real userbase.
It's kind of like how dating services buy and sell portfolios of user accounts so that they can pre-seed their services with apparent potential matches, thus attracting real users who will (hopefully) become the real userbase.