sure, segment is just a fancy tag manager. It's similar enough that they specifi...

sure, segment is just a fancy tag manager. It's similar enough that they specifically have a page calling out the differences: https://segment.com/docs/guides/general/what-is-the-differen...

which amounts to, the data goes through them first, so "Because we store the data, we also have the ability to replay your historical data into new tools and give you acccess to your raw data in a SQL data warehouse."