It's not magic. The things that enable writing this kind of code are essentially practice and specialization. Most people have to write code that works all all architectures and where performance is probably less critical than having a simple, workable codebase - so the opportunities to practice writing SIMD code are rare under those constraints.
Unfortunately, the fragmentation of SIMD standards and various pitfalls in implementation (the much ballyhoo'ed "running AVX will make your processor clock to half its speed or something" exaggerations, for example) make a lot of people nervous about putting in the time to commit to developing expertise, which is a shame.
Unfortunately, the fragmentation of SIMD standards and various pitfalls in implementation (the much ballyhoo'ed "running AVX will make your processor clock to half its speed or something" exaggerations, for example) make a lot of people nervous about putting in the time to commit to developing expertise, which is a shame.