On: First .dev Domains Go Live

[jrockway]

It's not. You can make your own DNS server and sell records to anyone you want. You just have to convince users to type in your address instead of 8.8.8.8.

[vokep → jrockway]

Realistically, how could a project be setup around this?

I mean, how do we get everyday normal people to use it?

Its been attempted before (namecoin etc)...but maybe some advantage could be given to make it more attractive.

[i_cant_speel → vokep]

The current state of things are OK enough that it's not worth it to normal people to make the switch. If that time ever comes, people will do so.