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> I'm imagining a processor like the one on the iPhone/iPad Pro acting on all those pixels. And a true software platform running on top of it.

I think a lot of professionals and prosumers who are still buying interchangeable lens cameras don’t care. Folks generally shoot in RAW and edit their photos on a PC with Photoshop and Lightroom, which affords people much more control and is much more powerful than whatever is in an iPad.

The only photographers shooting JPEGs are sports and news photographers, and they have specialized use cases. That’s why the pro cameras (1DX2 and D5) come with Gigabit Ethernet and auto-upload to an FTP server through that.

People want the pre-capture sequence to be reliable and easy to use (so lots of buttons and dials) and in general once the photo is captured and saved, they don’t care and don’t want the camera involved any more.

Of course, if people really want to upload to Instagram immediately, most cameras nowadays come with Wifi so they can just transfer photos to a smartphone and do whatever they need to do there.




Not all processing can be done in post. A lot goes on before RAWs are recorded that could benefit from faster hardware and better software.

An iPad Pro has one heck of a CPU/GPU, rivaling high end laptops, where most edits are made.

Having something like that (and custom silicon, perhaps) dedicated to pro photo/video/audio is something we haven’t seen.


Do you know what is being done to the data between coming off the sensor and being saved to a RAW file? My impression is that other than dead/hot pixel mapping and some degree of noise reduction, not much else is done (at least in Canon-land).

Even if the camera can do more post-processing, I am not sure I want it to. I would rather the camera do less after exposure is complete, so I can get more control over it while editing.


At the very least there’s signal amplification (and possible highlight clipping) at higher than baseline ISO. Otherwise you'd get a very dark image indeed.


Ah of course. I assume that is done pre-ADC though, so it is part of the analog circuitry on-board the sensor?




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