Cheaper than paying "influencers". Paid blogging was huge during the .com era. I wonder if this could be adapted, with suitably good speech synth, to produce podcasts en masse.
It could. Adobe has a model to generate speech from arbitrary text. All it needs is typical samples from a speaker and transcripts for training. You could easily make it sound like Obama, for example. It will match intonation, timing, etc. and maybe insert the occasional "uhm" or "uh" when appropriate.