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> Credit on the other hand runs out when you actually use it, so is much more likely to coincide with you being ready to pay for the service.

Most have an expiry on them. A credit is (typically) a liability on the balance sheet, so companies can't have unlimited exposure weighing down their book value.

If credits expire after a certain amount of time, or are time limited in their offer, such as discounts for 12 months, there isn't the same exposure to potentially unlimited liabilities in non-expiring credits.




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