I would only post something like this to social media if I wanted some sort of reaction. I'd expect Virgin Media to send a bot reply before some other company though. I think this form of customer service is far more frustrating than some other brand trying to capitalize on it. That's the only thing that seems surprising about this, where is VM in this chain??? Kudos to SkyUK for stepping in where there is a clear gap in customer service + therefore a market opportunity.