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The cultural change is the difference between "Let's be awesome, shift units, and make money!" to "Let's shift units and make money!"

That's not a very inspiring vision.

The emphasis on retail-is-the-customer-experience as opposed to customer-experience-defines-retail is only going to cause more and more problems.

TBH I expect the next few years to be something of a meltdown for sales+service, with retail following along for the ride.




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