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I don't expect "geniuses" at a store help desk. But (anecdote alert) I have found Apple Store employees to be far better techs, in terms of both technical knowledge and people skills/professionalism, than the retail norm.

I would be far more focused on consistent, professional customer interactions than on random and hard-to-replicate insights into a problem. (Though, of course, diagnosing uncommon problems accurately is part of being a good tech as well.)




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