Apple just wants to sell you AppleCare I think. Joke's on them, though, my ThinkPad X1 is still going strong after 4 years of heavy use. I'm otherwise in the Apple ecosystem, I have the latest iPad Pro, iPhone 8 and Apple Watch 4. But $3K for a laptop that doesn't have esc key and craps out if I drop a bredcrumb on it or _open the hinge_? Give me a break.