> but there very few people where the better y is worth the extra $xx.
You did bring up Rolex, but it isn't that simple. Phones have much more variety and depth of utility than watches. While a watch's quality of function will not really vary between a $15 digital one and a $1000+ one, phones' functionality will. That's part of what makes expensive phones worth it, because they have good software and quality to go along with design.
> The iphone proposition is nice to have, not need to have.
You did bring up Rolex, but it isn't that simple. Phones have much more variety and depth of utility than watches. While a watch's quality of function will not really vary between a $15 digital one and a $1000+ one, phones' functionality will. That's part of what makes expensive phones worth it, because they have good software and quality to go along with design.
> The iphone proposition is nice to have, not need to have.
That assumes phones are purely utilitarian.