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NoSQL is a bullshit marketing term coined to insight ire in the heart of DBA's.

No it's not. It's a typical human response to needing to give names to groups of items. Collective nouns, even misjudged ones, bring concepts to light and allow us to discuss them collectively without lengthy explanations. The elements behind AJAX existed before the term was coined, but its coining gave everyone a single point to discuss and support and its usage exploded rapidly after its coining.

RadioLab's "Words" show - http://www.radiolab.org/2010/aug/09/ - goes into the value of words as a way to represent concepts and feelings and, specifically, how those things fail to exist without the words to define them.




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