All marketing terms are bullshit? Wrong. All marketing terms are a way to provide a simplified way for consumers to conceptualize a product. In that respect, "NoSQL" is not bullshit at all, even though it may not be as technically accurate as some would prefer.
Who are these mythical consumers that are going to use NoSQL products but are too dumb to understand what they are without some Jeffrey genius to explain it to them in simple marketing terms? Last I checked, the commercial NoSQL efforts aren't trying to take the dumb money away from Oracle. They're just trying to keep the doors open so they can keep coding and continue helping engineers solve problems.
