This seems like standard fare at almost any company. Cox communications offered me $10 lower per-month Internet when I was cancelling. I told them if they retroactively paid me the $10/month they were over-charging me for years I would stay. This finally ended their attempts to change my mind.
Cox is the worst. The prices magically increase every few months and it always takes a phone call to get them back down to what you originally thought they were.
