Anytime I can cancel online, in under a minute I'd consider that easy. Yes, ideally they wouldn't put all those hoops in the way, but far better than most companies that require you to call a phone number during a certain time where you have to spend forever talking to a person who has to read from a script and may get aggressive with you or have to transfer you, or call drops or they say they have cancelled but didn't go through. Like MyFico, Sirius and other big names. Hopefully Dropbox improves but I assume their pages get enough people not to cancel, than the amount of people so angered by it that they decide to never come back that it makes sense for them.